Aug 06, 2026  
2026-2027 Catalog 
    
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2026-2027 Catalog

MRKG 2349 - Advertising and Sales Promotion

CIP Code 521504

4 Course Credits

Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatoryconstraints.

3 Lecture Hours Per Week
48 Contact Hours

Instructional Methods: LEC

Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course