Aug 05, 2026  
2026-2027 Catalog 
    
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2026-2027 Catalog

MRKG 2348 - Marketing Research and Strategies

CIP Code 521401

3 Course Credits

Practical experiences in analyzing marketing studies using data-driven decision-making processes. Includes interrelationships among the components of the marketing mix.

3 Lecture Hours Per Week
48 Contact Hours

Instructional Methods: LEC

Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course