Aug 05, 2026  
2026-2027 Catalog 
    
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2026-2027 Catalog

MRKG 1313 - Public Relations

CIP Code 521401

3 Course Credits

Exploration of theories, techniques, and processes of public relations (PR). Includesmethods of building good will, analysis of media, obtaining publicity, and implementation of PR programs.

3 Lecture Hours Per Week
48 Contact Hours

Instructional Methods: LEC

Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course