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2026-2027 Catalog 
    
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2026-2027 Catalog

MRKG 1302 - Principles of Retailing

CIP Code 521401

3 Course Credits

Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and factors that influence retailing.

3 Lecture Hours Per Week
48 Contact Hours

Instructional Methods: LEC

Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course