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2026-2027 Catalog 
    
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2026-2027 Catalog

MRKG 1301 - Customer Relationship Management

CIP Code 521401

3 Course Credits

General principles of customer relationship management including skills, knowledge,attitudes, and behaviors.

3 Lecture Hours Per Week
48 Contact Hours

Instructional Methods: LEC

Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course