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2026-2027 Catalog

IBUS 1354 - International Marketing Management

CIP Code 521101

3 Course Credits

Analysis of international marketing strategies using market trends, costs, forecasting,pricing, sourcing, and distribution factors. Development of an international marketing plan.

3 Lecture Hours Per Week
48 Contact Hours

Instructional Methods: LEC

Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course