BUSG 2371 - Entrepreneurial Market Development & Business Planning

CIP Code 520701

3 Course Credits

This course bridges conceptual entrepreneurship with practical implementation, focusing on validating business ideas through market research, developing compelling value propositions, and creating comprehensive business plans. Students will learn methodologies for identifying target markets, analyzing competition, designing effective marketing strategies, and crafting a business model that attracts both customers and potential investors. Through hands-on projects, students will develop a market-validated business concept ready for financial and legal structuring. Emphasis is placed on customer discovery, prototype development, and iterative business model refinement to ensure market viability before advancing to financial and legal considerations.

3 Lecture Hours Per Week
Instructional Methods: LEC

Texas Higher Education Coordinating Board Workforce Education Course Manual (WECM) course